A NEW WAVE OF SWIMWEAR

FOR THOSE WHO DON’T COMPROMISE

Brand Identity, Fashion Design & Creative Direction

ALYXI is a sustainable luxury swimwear brand built entirely from vision. As founder and creative director, I developed the full brand identity from the ground up, every decision driven by a single point of view: that sustainable fashion should feel just as aspirational as it looks.

The brand world I created is built on tension. Clean but sensual. Minimal but considered. Elevated without being untouchable. That aesthetic lives across every touchpoint, from the wordmark and color palette to the packaging, labels, and the swimwear itself.

Role: Founder, Creative Director, Brand Designer, Fashion Designer

Deliverables: Wordmark, Color Palette, Packaging, Labels, Aesthetic Direction, 3D-Knit Swimwear Design & Development, Website, Social Media, Email Flows, Campaign Photography & Art Direction, Content Direction